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How often do I need to redesign my website?

I often get asked variants of the following question:

  • Does a website have a shelf life - Should I be looking to have a new site designed every year or so?
  • How frequently should I overhaul my whole website?
  • How often should I be updating my website?

Before getting to the short answer, there are several considerations as to why you should upgrade your website over a set period.

Website Performance

I think back to my first computer (ZX Spectrum) that had 16k of internal RAM.

In technology, there's a theory called Moore's law, which is the observation that over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years and this has been so since the 1970s.

Every 2 years technology in computing has generally doubled.

With modern websites, there's much in the way of technology that allows them to load faster than two years ago. We all seem to have faster computers/devices, faster internet connections, better & more secure servers and web browsers are even helping speed up the internet too.

The problem with a slow loading website is that if your website is not fully loaded for your visitors in under 1-4 seconds, you're likely to lose your user/customer and they will look elsewhere.

There are new image formats, new ways of formatting HTML & CSS (the code that makes up a website) and new ways of delivering content to assist web servers.

Search Engine Ranking

Google's key value proposition is to provide good search results - and consequently, they have many (1000's) factors they look at regarding your website to figure out where it ranks in terms of importance.

If you're not updating your website regularly, search engines can assume that it must not be very important to you and therefore, it must not be important to others either.

Google & other search engines look at the way your website is formatted. If you don't update your website it will reflect old coding practices and this will be shown within your rankings.

If your using a CMS like Joomla, Wordpress or Drupal and it's not kept up to date, you may have missed a security update, which search engines will also know about.

Most importantly...

This is the biggest point.

A website is not a one-time static entity. It should evolve as technology evolves and your business evolves and should be looked upon as your most valuable and most hardworking employee - It never takes a sick day and works 24/7 for you!

This is huge and if you get this, you'll be ahead of most of your competitors.

You should not view your website as a permanent solution. You're going to learn things about how your customers find and use your website. Take it upon yourself to find out that information to do another revision cycle on your website.

The short answer

So the short answer is - every 18 months to three years. That's about the amount of time we've seen for enough change to have happened in website design, content management systems, social networking, etc etc for a complete website redesign to be a reasonable investment.

But in between you should be keeping all software up to date, checking your server is working its best for you, utilising social media and keeping your website content up to date.

Even if the layout of your website works for you and your customers, technology will have moved on in the 2-3 years and a redesign will still be worth the investment. We've redesigned many websites recently that were not iPhone, iPad and mobile browser ready and although they look similar to the original site, the code that makes up the site is completely different, which will help with the issues mentioned above.

Change your website too often and you will confuse the search engine and probably annoy your users or customers who visit your site regularly. Change it to little and you're likely to be left behind as your competitors overtake you.

Website Design Maintenance Hosting Security

  • ConCom have redesigned our 2 websites using the Joomla CMS. We have always found Andy & ConCom Web Design very professional and extremely helpful. We would be happy to recommend to others.
    Noble HR & Recruitment Doctor
    Noble HR & Recruitment Doctor Julie & Bruce Noble - Wirral, Merseyside
  • We have used ConCom for many years.
    Andy is totally professional, patient, very approachable and nothing is ever too much trouble. We are so pleased with the new [Joomla] website.
    We can't thank ConCom Web design enough, for all the help over the years - would highly recommend.
    100% Gas - Cheshire
    100% Gas - Cheshire Julie & Paul Robson
  • Andy at ConCom Website Design is brilliant, our admin side of our Joomla website was giving us a lot of problems and Andy has been great, hes fixed everything and been very patient with me. I've learned a lot from Andy and he's done a fab job for us, I would highly recommend him, he is very knowledgeable and does a great job!
    Church Farm Cottages Fritchley
    Church Farm Cottages Fritchley Denise Bacon - Derbyshire
  • I've used Andy for the past 7 years for a number of websites and would have no hesitation in recommending his service. It's very personal, professional and friendly. He really listens to what you need and is always on hand to help.
    In House Mobile Opticians
    In House Mobile Opticians Parm Mund - Stockton Heath, Cheshire
  • ConCom Web Design did an absolutely fantastic job building me a Joomla website for my new business. Not only did they build me a website better than I could of expected he was also more than happy to answer any questions and explain exactly what he was doing and I was always informed. I couldn’t fault them in any way and I would recommend to anyone.
    Warrington Scaffolding
    Warrington Scaffolding Andrew McGuinness
  • Concom Website Design came by recomendation and from start to finish they have been fantastic. Extremely helpful with every aspect always there when you have a question or just need some advice. Our websites really do stand out from the rest in our industry and all our customers comments on how impressed they are with our site. Concom has now designed a 3rd website for us, with another on the way
    Eden Landscapes|Resin|Gates
    Eden Landscapes|Resin|Gates Tom & Danielle Morgan - Warrington, Cheshire

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     About Us

    At Concom Website Design, our goal is to provide you with an affordable, mobile friendly and accessible website that meets all of your needs and helps your business grow.

    Contact us to learn more about our Joomla! and website design, maintenance, security, training and consultancy services.

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    Were looking forward to hearing from you to discuss any new web projects or ideas you have.
    Also, feel free to call into our excellent co-working offices in Altrincham & Warrington to discuss anything over a coffee.

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